Off the Record.

Conversations on the art and craft of making records, with two-time Grammy-winning producer Oak Felder.

A long-form interview series. Eight episodes per season. Recorded at Su Casa Studios in the Hollywood Hills. Interstitial TikTok and short-form clips to be widely spread across the internet.

Presented by
01 / Introducing

Off The Record.

A long-form interview series where one of pop and R&B's most decorated modern producers sits down with the architects of the records we grew up on, and the producers shaping the ones charting right now.

The producer is the most under-documented author in popular music. The songs are everywhere, and the people who shaped them are not. Off The Record fixes that.

Two producers in a real studio, talking about how the work actually gets made. No press cycle. No agenda. Just the craft.

In Off The Record, we will get beyond the songs and into the actual secrets and stories of how the best records in history were made. Hear from the people that made them, while we still have them with us.

Off The Record vinyl label, OAK-002
Catalogue OAK-002
02 / The Host

Oak Felder.

Oak Felder
Oak Felder · In the Studio

Producer · Songwriter · Founder, The Orphanage

Two-time Grammy winner with more than 100 million records sold. The producer and writer behind defining records for Alicia Keys, Rihanna, Demi Lovato, Alessia Cara, Lizzo, Kehlani, John Legend, The Chainsmokers, Nicki Minaj, Miley Cyrus, and many more.

A regular collaborator with the Apple GarageBand and Logic Pro teams. A board director of The Mechanical Licensing Collective, where he advocates for songwriter and producer royalties at the federal policy level. Rolling Stone calls him "one of R&B's most important producers."

Grammys
2× winner
Records sold
100M+
Recognition
BMI · Spotify
Stages
TED · TED AI · WSJ

A peer in the room. The producers we want as guests will sit with Oak in a way they will not for a journalist, because he has sat in the same chair.

03 / Selected Discography

Records you already know.

Three Grammy-winning albums, dozens of charting singles, billions of streams. A short read of the catalog.

Sorry Not Sorry , Demi Lovato

Sorry Not Sorry

Demi Lovato

2017 · #1 Mainstream · 5× Platinum
Know-It-All , Alessia Cara

Here / Scars to Your Beautiful

Alessia Cara

2015 · Both #1 Mainstream
Girl on Fire , Alicia Keys

Girl on Fire

Alicia Keys

2012 · Grammy for Best R&B Album
Unapologetic , Rihanna

Numb

Rihanna ft. Eminem

2012 · Grammy for Best Urban Contemporary
Cuz I Love You , Lizzo

Soulmate

Lizzo

2019 · Grammy for Best Progressive R&B
Treat Me , Chlöe

Treat Me

Chlöe

2022 · Billboard Hot 100
Pink Friday , Nicki Minaj

Your Love

Nicki Minaj

2010 · Pink Friday · Top 20
My Everything , Ariana Grande

Break Your Heart Right Back

Ariana Grande

2014 · My Everything
Sue Me , Sabrina Carpenter

Sue Me

Sabrina Carpenter

2019
Who Do You Love , The Chainsmokers

Who Do You Love

Chainsmokers ft. 5SOS

2019
04 / Platforms & Media

Beyond the booth.

Oak operates well outside the studio. On the TED stage, with Apple and Splice, in major business press. He brings audience to whatever he attaches his name to.

Apple presents The Art of Music Production with Oak Felder
Apple · GarageBand · Logic Pro

The Art of Music Production. Featured by Apple in their official producer series, and hand-picked alongside Boys Noize, Tom Misch, and Take A Daytrip for the GarageBand Producer Packs.

Splice Sounds

Flagship sample producer

One of Splice's anchor producer partners, with sounds used by millions of producers and beatmakers around the world.

The Wall Street Journal

A leading industry voice on music and AI

Quoted in The Wall Street Journal on the rise of generative AI and the future of authorship in music, alongside Suno co-founder Mikey Shulman. Also recognized as a BMI R&B/Hip-Hop Top Producer and a board director of The Mechanical Licensing Collective.

05 / Context

Why now.

Long-form, craft-driven conversation is the highest-leverage format in audio. The audience is here. The reference points have proven the model.

  1. i

    The producer has become a star.

    Jack Antonoff, Andrew Watt, Benny Blanco, and Finneas are now culturally visible in a way producers never were. Audiences want to know who made the record and how.

  2. ii

    The reference shows the appetite.

    Ross Golan's And The Writer Is… and Rick Rubin's Tetragrammaton have proven the audience for long-form, craft-focused conversation. There is no equivalent show led by an A-list producer about producers.

  3. iii

    A closing window.

    The icons such as Mutt Lange, Glyn Johns, Brian Eno, Bob Ezrin, and T Bone Burnett are in their seventies and eighties. Their stories are not yet captured in their own voices. Now is the time to capture the magic, on camera and on the record.

06 / Format

The format.

Built for the way producers actually talk: technical, candid, and story-driven.

Length

45 to 60 minutes

Long enough to actually get into the room.

Cadence

Bi-weekly seasons

Eight-episode seasons. Twice a year. Built for streaming, not the news cycle.

Capture

Video + audio

Filmed and recorded. Released to all major podcast platforms in video and audio format.

Location

Su Casa Studios, LA

A real studio in the Hollywood Hills, not a podcast room.

Structure

Three acts

Origin, the records that changed everything, and what they would tell a younger producer today.

Signature

Listen Together

One song the guest produced, played in the room and dissected live, on the multi-track if possible.

07 / Anatomy

Anatomy of an episode.

A repeatable narrative spine, with the same five movements every guest.

  1. i

    Open

    ~5 min

    Cold open with a thirty-second clip of a record the guest made.

  2. ii

    Origin

    ~10 min

    Where they came from, their first studio, their first break, and the mentor who shaped them.

  3. iii

    The Work

    ~25 min

    Two or three defining records broken down in detail. How the sound was made.

  4. iv

    Listen

    ~12 min

    Listen Together: a chosen track played live in the room.

  5. v

    Legacy

    ~8 min

    What they would tell a 24-year-old in a bedroom studio today.

About 60 minutes on average, with three distinct narrative beats per show, designed to live as both full episode and clip set.

08 / Guest Universe · Vol I

Pop today.

The producers shaping the records charting right now.

A note on the lineup. A working list of target guests. Bookings are in progress and subject to confirmation. The same applies to Vol II below.

Dr. Dre
Dr. DreHip-hop / Pop
Max Martin
Max MartinPop
Dr. Luke
Dr. LukePop
Mark Ronson
Mark RonsonPop / Soul
Jack Antonoff
Jack AntonoffPop / Indie
Benny Blanco
Benny BlancoPop
Andrew Watt
Andrew WattPop / Rock
Greg Kurstin
Greg KurstinPop
Pharrell Williams
Pharrell WilliamsHip-hop / Pop
Timbaland
TimbalandHip-hop / R&B
Rodney Jerkins
Rodney JerkinsR&B / Pop
09 / Guest Universe · Vol II

The icons.

The architects whose work defined the last fifty years of recorded music.

Rick Rubin
Rick RubinRock / Hip-hop
Bob Ezrin
Bob EzrinRock
Mutt Lange
Mutt LangeRock / Country / Pop
Butch Vig
Butch VigAlt / Rock
Brian Eno
Brian EnoAmbient / Art Rock
T Bone Burnett
T Bone BurnettAmericana / Roots
Daniel Lanois
Daniel LanoisAtmospheric Rock
Brendan O'Brien
Brendan O'BrienRock
Glyn Johns
Glyn JohnsClassic Rock
Bob Rock
Bob RockHard Rock / Metal
Nile Rodgers
Nile RodgersDisco / Pop / R&B
10 / Distribution

Where it lives.

Built natively for video. Distributed simultaneously across every audio platform.

Primary · Flagships

Spotify and YouTube

Full episodes, cinematic capture at Su Casa Studios. Multi-camera, color graded. The two flagship homes of the show, in video and in audio.


Social Cuts

A treasure trove of short-form clips from every episode for Reels, TikTok, Shorts, and X, edited inside the same workflow and released in volume to maximize the odds a moment breaks through.

Also on

Everywhere else

  • Apple Podcasts
  • Amazon Music
  • Pandora
  • iHeart
  • Other relevant podcast networks and platforms

One RSS feed. Simultaneous release every other Tuesday, 6am PT.

11 / Case studies

The model is proven.

Long-form, craft-focused podcasts with high production quality and a respected host have built durable audiences and durable sponsor businesses. Off The Record sits squarely in this lane, with one important difference: an A-list working producer in the host chair.

Everything Music

Rick Beato

  • 5.6M+ YouTube subscribers
  • 795K+ Instagram followers
  • Profiled by CNN, NYT, Forbes

A producer and engineer who built one of the largest music-education audiences on the internet through long-form craft videos and conversations. Sponsorship inventory across every video.

Tetragrammaton

Rick Rubin

  • Top 50 Apple Podcasts, Arts
  • AG1 · Squarespace · LMNT recurring sponsors
  • Owned newsletter Tetragrammaton Transmissions

The reference point for what a producer-hosted, long-form conversation show can be. Multi-million download episodes, premium sponsors, and a fully-built brand ecosystem around the host.

Broken Record

Rick Rubin, Malcolm Gladwell, Justin Richmond

  • 420+ episodes since 2017
  • Weekly cadence, Pushkin Industries
  • $6.99 / mo premium subscription tier

Long-form interviews with artists across genres, from Dave Grohl and Andre 3000 to Brittany Howard and Tyler, The Creator. Built into a paid subscription business, not just an ad-supported one.

And The Writer Is…

Ross Golan

  • NMPA lead sponsor (National Music Publishers Association)
  • 9+ seasons and counting
  • The closest analog to what we are building

A working hit-maker in the host chair, talking to other hit-makers. Built a category of one. Off The Record is the producer-side companion to this show.

The takeaway. When the host is a working insider, the show punches above its size. The audience is smaller than entertainment-news podcasts, but the listener is decision-maker quality, which is why premium brands keep buying in.

12 / Short-form Strategy

Built for the feed.

Every episode is also a content factory. We capture in 4K, then use Opus Clip and a dedicated social editor to cut each conversation into a treasure trove of vertical, captioned short-form for Instagram, TikTok, YouTube Shorts, and X — enough volume to blitz the internet and multiply the chances of a clip going viral.

The Playbook
Capture once, distribute everywhere.
Cinematic 4K capture at Su Casa Studios gives us the source material for the full episode and a deep vault of vertical cuts in a single shoot day.
AI-assisted, human-finished.
Opus Clip identifies the highest-signal moments in every conversation. A dedicated social editor then finishes the cuts, sets the chyron, picks the caption styling, and adds music beds where needed.
A treasure trove from every episode.
A hero clip on launch day, then a blitz across the internet until the next episode. The more clips in the wild, the more chances a moment goes viral. Every clip is captioned and built for sound-off scrolling.
Native to each platform.
Different lengths, hooks, and pacing for TikTok versus Reels versus Shorts versus X. One workflow, four native outputs.
Vertical clip mockup: How We Made Sorry Not Sorry
Vertical clip mockup: Will AI Replace Musicians?
Vertical clip mockup: The best producers know when to shut up
Channels we will build out from day one
  • Instagram & Reels
  • TikTok
  • YouTube Shorts
  • X (formerly Twitter)
  • LinkedIn (for guest amplification)
13 / Plan

Production plan.

Season one is eight episodes, from green light to launch in five months.

  1. Jul to Aug

    Pre-production

    Brand build, sizzle reel, studio prep, and partner outreach.

  2. September

    Bookings

    Locking season-one guests, with three confirmed before launch announcement.

  3. Oct to Nov

    Production

    Shoot all eight episodes back to back at Su Casa Studios.

  4. December

    Edit & finish

    Post, color, mix, design covers and clips, and the marketing build.

  5. Jan 27

    Launch

    Episode 01 drops. New episodes every other Tuesday.

14 / A Conversation Starter

Let's build it.

This deck is a conversation starter, built to help get production moving. Three audience-specific versions will follow: an internal source of truth, a guest-facing version, and a brand-partner version.